National Account Controller – Discounter & Wholesale Channel
Sales Maidenhead Full-time United Kingdom
Job Description
JDE UK | Senior Commercial Leadership Opportunity
JDE is the UK’s #2 branded coffee supplier, with a powerful portfolio including Tassimo, L’OR, Kenco, Millicano and more. With 30% market share in a £1.2bn category, the opportunity ahead is huge — especially within discount, wholesale & independent convenience.
We’re investing, we’re scaling, and we’re ready for a leader who can accelerate us even further.
As our new National Account Controller, you’ll take the helm of our Discounter & Wholesale channel — one of the most strategically important, fastest‑evolving parts of our business. This is your chance to drive transformation, unlock new routes to market, and build partnerships that set new standards in the coffee category.
What You’ll Lead
As National Account Controller, you will:
🔹 Shape and execute multi‑year customer strategies
Drive growth that outpaces the category by creating winning long‑term plans across discounters, wholesale partners and high‑street accounts.
🔹 Lead a high‑performing commercial team
You’ll manage 6 direct reports and a broader x-functional team (Category & Supply Chain), championing capability development and best‑in‑class account management.
🔹 Build deep, influential customer relationships
Create breakthrough partnerships across a broad customer base, unlocking physical availability and distribution across multiple channels.
🔹 Own commercial performance
Deliver NOS, GP, margin and cash targets, lead negotiations, shape JBPs, optimise trade investment and ensure operational excellence.
🔹 Be a strategic voice across JDE
Sit at the heart of the UK Sales Leadership team, influencing decisions, driving culture, and accelerating JDE’s capability as a challenger business.
Qualifications
What You’ll Bring
We’re searching for a leader who:
- Has a strong track record of commercial delivery within Top 4 Grocery or across major UK retail customers
- Brings significant account controllership or sales leadership experience
- Thrives in complex, fast‑moving commercial environments
- Is a natural coach, passionate about developing talent and teams
- Thinks strategically, negotiates brilliantly, and drives growth relentlessly
- Combines shopper insight, financial acumen and creativity to unlock new opportunities
- Builds powerful networks internally and externally, influencing with confidence and clarity
If you love the pace and challenge of FMCG and want to make a measurable impact in a business that’s growing fast, this is your moment.
Additional Information
#li-hybrd
Company Description
Coffee is one of life’s great motivators — and so are you.
At JDE, we’re on a mission to ignite growth in one of the UK’s most exciting FMCG categories, and we’re looking for an inspiring commercial leader to help us shape the future.
Why JDE?
At JDE, you’ll join a bold, ambitious, challenger‑minded business where your voice counts and your impact is visible. We’re collaborative. We’re passionate. And we’re committed to making JDE the most exciting place to grow a commercial career in the UK market.
You’ll have the freedom to shape strategy, the platform to lead transformation, and the support of a global organisation with serious scale.
Ready to Lead Something Big?
We’d love to hear from outstanding commercial leaders ready to create long‑term, sustainable growth with the UK’s most loved coffee brands.
👉 Apply now and help us shape the future of coffee in the UK.